Every marketer knows that it’s not easy to get a positive ROI from a trade show. But, exhibiting at a trade show comes with several benefits that can surpass any growth or marketing technique. Many business deals are closed at trading shows since they provide an opportunity for networking hence your business must have the edge.
The following are useful trade show tips from the Sign Boss experts on how to make your business shine bright.
- Be Unique
Trade shows are a huge investment both in terms of time and money. If you decide to invest in a trade show, ensure that you spend a significant amount of money on a trade show booth that stands out. In fact, it is advisable to invest in an expensive booth that can be used and re-used for many years to come.
However, if you decide to settle with a cheap booth, then you may need to consider another marketing avenue. Your booth selection should be versatile such that you can modify it to different sizes which allows you to decrease or increase your trade show footprint but still maintain the visually compelling elements of your booth.
- Use Modern Technology
Latest technologies can be used to give an exhibitor the edge in a trade show environment. Interactive touch screens and other forms of digital signage are increasingly gaining popularity among trade show exhibitors due to their ability to attract attention as well as display value. Using modern technologies is an effective way to differentiate yourself from other exhibitors.
- Use Color to Your Advantage
Colors have the power to catch the eye and draw attention instantly. While you may want to avoid bold colors such as red and yellow, you can use other colors to attract the attention of attendees but still stay true to your brand.
Colors such as deep red are eye catching and will give your stand an element of energy while orange allows your booth to stand out in a crowd. Each color has a unique effect on the mind, and if used appropriately, colors can have a positive impact on trade show attendees.
- Red symbolizes excitement and authority.
- Blue symbolizes trustworthiness.
- Purple and Pink signify luxury and calmness respectively.
- Use Images
Just like colors have an impact on how your brand is perceived, using images determines how people view your company. Images can intentionally attract potential leads and filter out bad leads. Using images allows you to selectively target a particular segment of attendees in a trade show.
Trade show success is determined by the amount of effort you put into it which involves using specific strategies that will ensure that you stand out from other exhibitors. Contact Sign Boss for more ideas on event marketing. We will assist make the most out of your next trade show event.